Going From SDR Manager to SDR Director

Step into the realm of strategic leadership with our transformative course designed specifically for SDR Managers aspiring to become SDR Directors and beyond with Nick Rathjen- renowned Sales Development Leader and Coach. 


This course equips you with the essential skills, strategies, and insights needed to manage multiple teams and drive overarching sales development strategies effectively.  


The Five Pillars:

  1. Oversight & Control of Your Group Through a Firm Grasp on Quantitative and Qualitative Measures (Science & Analytics- Output of #/$, Talent Attraction/ Attrition, Financial KPIs)

  2. Outcome Driven Communication (Importance of Internal Relationships, Navigating Organizational Politics, Proactive Messaging of Headwinds/ Tailwinds to Control Narratives)

  3. Cultural Pulse of Your Group (Employee Satisfaction, Attitude Towards Role/ Company, Empowerment of Sales Development)

  4. Growth Mindset (Rehire Yourself, Deliver Output of a Role 1 Level More Senior Than Current Position, Professional Development Plan)

  5. The Art of Sales (Selling Yourself, Your Groups Impact & Value, Earning More Resources to Invest in Your Group)


What You Will Learn:

  • Advanced Leadership Skills: Develop the ability to lead and inspire a team of managers, fostering a culture of success and innovation.
  • Strategic Planning and Execution: Gain expertise in formulating and implementing high-level strategies that align with organizational goals.
  • Performance Metrics and Analysis: Learn to measure team performance critically, utilize data effectively, and make informed decisions that enhance productivity and results.
  • Cross-Functional Collaboration: Understand how to effectively collaborate with other departments such as marketing, operations, and customer success to drive unified goals.
  • Career Pathing and Development: Explore pathways for personal and professional growth to ensure you and your teams are advancing in your careers.

Course Format:

This interactive course combines discussions, real-world case studies, and hands-on follow-up to provide a comprehensive learning experience. Engage with seasoned professionals and network with peers who are also on the path to becoming SDR Directors.


8 Lessons

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From Sales Development Manager to Director and beyond

Course Introduction

Monitoring sentiment and feedback

Understand the importance of sentiment

Outcome Driven Communications

Understand the importance of outcome driven communications

Gauging and Understanding the Cultural Pulse

Understand the importance of Gauging and understanding the cultural pulse

Developing a Growth Mindset

Understand the importance of growth mindset as a leader

Finding Proactive Mentorship

Understand the importance of proactive mentorship

Building Cross-Functional Relationships

Understand the importance of building cross-functional relationships

Interdepartmental Communication

Understand the importance of Interdepartmental Communication